Senior PR & Media Specialist (Branding)

Develop and implement our PR & media strategy/plan and supporting campaigns in coordination with the Head of Marketing

• Promote our brand image through traditional and non-traditional PR & Media engagements to enhance its brand image

• Build and maintain a positive professional relationship with PR & media agencies to ensure ourr public reputation is safeguarded at all times

• Plan and organise PR events to promote our services and products and ensure our participation in external PR events to promote it on local, regional and international levels

• Develop corporate communications such as quarterly newsletter, company updates, press releases, and corporate PR materials as per the brand guidelines and as instructed by the Head of Marketing

• Develop and review the corporate content for grammatical accuracy and adherence to brand guidelines to ensure all internal and external corporate communication is impactful, consistent and accurate

• Drive the development and awareness of our brand by ensuring a consistent brand image across all media channels

• Work with media agencies and vendors, to identify budgets and provide inputs to the Head of Marketing on departmental budget

• Monitor our media presence and identify any trends/concerns that may impact the Group’s reputation and take necessary steps to address any issues in a timely manner

• Work closely with the Marketing team to ensure media related campaigns are supported as per the requirements

• Track, monitor and report on effectiveness of marketing activities and plans on a periodic basis

Requirements

• Bachelor’s degree in Marketing, PR or any relevant discipline

• Minimum of 5-8 years of relevant experience