Senior Marketing Executive(FMCG)

Omaleen is seeking for a Senior Marketing Executive.

Roles and responsibilities

• Guide & develop the day-to-day activities of the Marketing team
• Overseeing the complete operations of the company’s marketing activities.
• Weekly monitoring of our listed products in our outlets
• Devise strategy & time plan of our product launch
• Assigning, following up and ensuring targets are achieved of focused SKU’s.
• Quarterly update on our focused SKU’s
• Focused SKU’s Targets are revenue based.
• Devise a plan or potential on which SKUs to focus for the succeeding quarters.
• Ensure delivery of the yearly activity plan with respect to product launches, line extensions and associated marketing campaigns on time & within budget
• Assist the marketing department to solve any problems that arise, acting as the subject matter expert & support person for all marketing-related difficulties.
• Design & develop cost effective & creative product campaign which achieve positive financial results & encourage customer interaction
• Conduct regular market visits with focus on regions, SKU’s, sales personnel, as well as alone
• Complete frequent review to keep abreast of consumer trends and competitor marketing activities, adjusting company’s marketing plan accordingly.
• Build and develop marketing strategies
• Recommend & implement the influencer advertising plan.
• Collaborate with cross-functional teams, including sales, product development, and customer service to ensure alignment and consistency in branding and messaging.
• Develop and manage marketing budgets, tracking ROI and adjusting strategies as needed.
• Continuously evaluate and improve marketing strategies to ensure maximum effectiveness and ROI.
• Efficiently managing annual marketing budgets.

Requirements & Skills:

• Previous working experience as Marketing Executive within the FMCG industry
• Hands-on experience in prolific marketing campaigns.
• Willingness to embrace new ideas and processes.
• Outstanding ability to plan and manage budgets.
• Ability to quickly prioritize and assign tasks

Job Type: Full-time

Education:

• Bachelor’s (Preferred)

Experience:

• FMCG Marketing: 6 years (Preferred)